Ever notice how some resumes grab your attention and hold if far longer than
that first 10-15 second scan you always hear about, even to the point where your
eyes seemed to be dragged to the important information?
In an age when resumes seem to be valued at a "dime a dozen," discovering
what a really great resume can do feels more like finding a gold mine in your
Whether their creators did it on purpose or not, virtually all great resumes
share the following characteristics:
- Key #1 - Focus. Every great resume is focused. The target job, audience
and industry are specific.
Compare the difference between a light bulb and a laser. Both provide light,
but the laser focuses its light with pinpoint precision, while the light bulb
diffuses its light in every direction. In other words, successful resumes don't
try to sell generic leadership/management skills to employers who have specific
needs. They provide specific content on skills, accomplishments and benefits
that are interesting to their target audience, instead of trying to offer all
things to all people.
- Key #2 - Write with the employer's needs in mind. With few exceptions,
every employer operates with the ultimate purpose of turning a profit.
Unfortunately, many resumes don't reflect an understanding of this purpose
and focus on the person writing the resume. Self-centered resume writers fail
repeatedly. Not to mention there is something ugly about them. On the other
hand, successful resumes focus on the employer making money as a result of the
job candidate potentially providing skills, services, and information of obvious
value for the employer. They win by putting the needs and desires of the
employer first and get rewarded in the process.
- Key #3 - Virtually every good resume shares something in common with
successful newspapers and magazines: great headlines!
Any resume that consistently generates interest and gets interviews does so
by quickly communicating the main theme of the job hunter with a compelling
opening statement that pulls people into the text. People read resumes in "stay
or bail" mode, meaning they constantly evaluate everything they see on whether
they should keep reading or set it aside for another resume. The opening
statement on any resume represents the single most powerful factor to influence
people to stick around and find out more, or send you resume to oblivion.
- Key #4 - Once a good resume pulls a targeted visitor into the text, they
provide focused, benefit-oriented information that plays to the reader's
built-in need for good employees.
By providing narrowly focused content, the resume satisfies specific desires
for the employer and, if you hit an area of interest, holds their attention for
an extended period of time, and if you can convince them logically, gets them to
offer you the interview. The next time you work on your resume, pull out this
list and use it to evaluate the big picture. Knowing how and why resumes succeed
or fail can predict the ultimate fate of just about any job search.
Jay Edward Miller is the president of ResumeSavvy, LLC and author of the
new best-selling ebook, Irresistible Resume
. After 19 years as
professional resume writer, Jay now teaches fast-track, heavy-hitter job
seekers how to write their own Irresistible Resume. His hard hitting,
marketing approach to resume writing has been the talk of the industry.
If you are looking for more interviews and better job offers? Visit Jay
on the web right now at
www.resumesavvyllc.com for your Irresistible Resume today